We figure out where your customers are. Then we put you in front of them.
Google Ads, direct mail, and targeted campaigns managed for small businesses. We don't push channels. We recommend what works for your business, your market, and your budget.
Most businesses pick a channel before they pick a strategy. That is backwards.
A business owner decides they need Google Ads. Or their buddy says direct mail worked great for him. Or someone at a conference told them Facebook is where all the leads are. So they pick the channel first and hope it works.
Sometimes it does. Often it does not. And the reason it does not is almost never that the channel is bad. It is that it was the wrong channel for that business, that audience, or that budget.
We start with your business, not with a platform. Who are your customers? How do they find services like yours? What are they searching for? Where do they spend time? What is a customer worth to you, and how much can you afford to spend to get one?
Those answers tell us which channels to use. Not the other way around.
Google Ads: for people already searching
When someone types "emergency plumber near me" or "bookkeeping services for small business" into Google, they have a problem and they want a solution right now. Google Ads puts your business at the top of those results.
This is the highest-intent advertising available. You are not interrupting someone's scroll. You are showing up at the exact moment they are looking for what you sell. For most local service businesses, this is where the majority of your ad budget should go.
We build campaigns around the keywords that actually drive revenue, not the ones with the highest search volume. We write ads that match what the searcher is looking for. We point every ad to a dedicated landing page with one clear action. And we optimize weekly based on what the data shows, not on gut feel.
Direct mail: for the mailbox nobody is competing for
Everyone moved to digital. That is exactly why physical mail works better than it has in years. The average response rate for direct mail is 3 to 4 percent. The average for email is 0.6 percent. When your postcard is one of three things in someone's mailbox instead of one of three hundred things in their inbox, it gets read.
Direct mail is particularly effective for local service businesses. If your customers live within 15 miles of your business, we can target specific neighborhoods, carrier routes, or zip codes. We handle the design, printing, postage, and tracking. You get a measurable campaign without having to deal with print shops or USPS logistics.
We run campaigns in three-touch sequences. The first mailer introduces you. The second reinforces the message. The third includes a stronger offer. This repetition is what separates a campaign that works from a postcard that gets tossed.
Meta Ads: when it makes sense
We do not recommend Meta Ads (Facebook and Instagram) for every client. For most local service businesses, the return does not justify the spend compared to Google Ads and direct mail.
But there are cases where Meta makes sense: businesses with visually compelling offers, e-commerce, event promotion, or retargeting people who have already visited your website. If your business fits one of those profiles, we will tell you. If it does not, we would rather save you the money.
What every campaign gets
Landing pages. Not your homepage. Every campaign points to a dedicated page with one message, one audience, and one action. This is the difference between ads that generate clicks and ads that generate customers.
Tracking. Every channel, every campaign, every dollar is tracked back to leads and revenue. Google Ads get conversion tracking. Direct mail gets unique phone numbers, QR codes, or dedicated URLs. No guessing.
Monthly reporting. What you spent. What you got. What it cost per lead. What we are changing next month. In English, not marketing jargon.
Who this is for
Businesses that want more customers and are willing to invest in reaching them. If each new customer is worth $1,000 or more to your business, paid advertising is almost certainly worth testing. The question is not whether to advertise. It is which channel gives you the best return for your market.
Common questions
How do you decide which advertising channel is right for my business?
We look at three things: who your customers are, how they find services like yours, and your budget. For most local service businesses, Google Ads is the starting point because it catches people actively searching. Direct mail works well for businesses targeting specific neighborhoods. Meta Ads make sense for visual offers, events, and retargeting. We recommend the mix that fits your situation, not the one that is easiest for us.
How much should I budget for advertising?
We typically recommend $1,500 to $3,000 per month in ad spend to start, on top of management fees. That gives us enough data to optimize effectively. For direct mail, a targeted 500-piece campaign runs about $1,000 to $1,500 including design, print, and postage. We will give you a clear budget recommendation before you commit a dollar.
How soon will I see results?
Google Ads generate leads almost immediately. Meaningful optimization data takes 2 to 4 weeks. Direct mail campaigns typically run in three-touch sequences over 6 to 8 weeks. The first month of any channel is about learning. By month two, we are optimizing based on real performance.
Do I need a new website to run ads?
Not necessarily, but you do need landing pages. We build dedicated landing pages for every campaign. Sending ad traffic to your homepage wastes money. Each campaign should point to a page that matches the ad's promise and has one clear call to action.
What kind of reporting do I get?
Monthly reports in plain language. How much you spent, how many leads came in, what they cost, and what we are doing next. We track everything back to revenue, not vanity metrics. If something is not working, you will hear about it from us before you notice.
Do you require long-term contracts?
We recommend committing to at least 90 days for any advertising channel. The first month is learning, the second is optimizing, and the third is when you see the real picture. But we do not lock you into year-long contracts. The work should keep you, not the paperwork.
Ready to get started?
Book a free 30-minute strategy call. We will look at your business, find the biggest opportunity, and tell you exactly how to go after it.